Spanning two Mayors and taking three years from original idea to first ride, London’s new Cycle Hire scheme is the latest way to explore and travel around London. This selection of articles charts the scheme’s development, dating back to 2007 when then Mayor Ken Livingstone tasked Transport for London with investigating the feasibility of such […]
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London cycle hire scheme sponsor confirmed
Boris Johnson today confirmed Barclays as the sponsor of both the London cycle hire scheme and the previously announced Cycle Superhighways. Unveiling a Barclays branded TFL Roundel for the hire scheme, the Mayor announced a five-year, £25m deal with the bank which will give them branding rights to the two schemes.
That crass and overly commercial cycle hire logo
How utterly hideous is the TfL Roundel for the London Cycle Hire scheme or, as we’re now meant to refer to it, the Barclays Cycle Hire scheme? I’m sure we’re all very grateful to the shareholders of Barclays for spending some of their marketing budget on slapping their logo all over the bikes and uniforms […]
London cycle hire pricing announced
The capital’s cycle hire scheme, which is scheduled to launch in summer 2010, will be free to use for the first half hour but will cost anyone wanting to use the service for more than 3 hours a minimum of £35 according to TfL.
Cycle hire contractor appointed
London’s planned Cycle Hire scheme took a major step forward this week with the appointment of service company Serco as main contractor.
