London’s cycle hire scheme officially opened today, almost three years after then Mayor of London Ken Livingstone asked transport bosses in the capital to investigate the feasibility of such a scheme after he was impressed by Paris’s Velib service.
Boris Johnson today confirmed Barclays as the sponsor of both the London cycle hire scheme and the previously announced Cycle Superhighways. Unveiling a Barclays branded TFL Roundel for the hire scheme, the Mayor announced a five-year, £25m deal with the bank which will give them branding rights to the two schemes.
How utterly hideous is the TfL Roundel for the London Cycle Hire scheme or, as we’re now meant to refer to it, the Barclays Cycle Hire scheme? I’m sure we’re all very grateful to the shareholders of Barclays for spending some of their marketing budget on slapping their logo all over the bikes and uniforms […]
The capital’s cycle hire scheme, which is scheduled to launch in summer 2010, will be free to use for the first half hour but will cost anyone wanting to use the service for more than 3 hours a minimum of £35 according to TfL.
City of London officials have announced that six “quiet one-way streets” are to become two-way for cyclists from Monday. Local signs and road markings will be updated to reflect the new arrangements. Officials are warning pedestrians to ensure they look both ways when crossing the affected streets.