• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

MayorWatch

London News and Comment

  • NEWS
  • Twitter

TfL hopes to cash-in with auction of sector-exclusive advertising rights along the Elizabeth line

December 11, 2017 - Martin Hoscik@MayorWatch

Transport for London is to offer six brands the chance to become exclusive sector advertisers on the new Elizabeth line service.

Launching in 2018, the line is expected to carry around two-hundred million passengers each year, providing brands with a guaranteed audience for their campaigns.

As well as state of the art trains and stations, the line will also feature new “best-in-class” advertising infrastructure including digital screens, new digital escalator ‘ribbons’ and space for “bespoke and immersive brand campaigns” in stations and on trains.

TfL is hoping to cash in by selling sector-exclusive advertising rights which would allow major brands to lock their competitors out of the line for the duration of their deals.

The auction of these exclusive rights will help the agency meet its goal to raise more money from commercial activity, helping to deliver Mayor Sadiq Khan’s fares freeze while ensuring investment in the wider network can be maintained.
 
Graeme Craig, Director for Commercial Development at TfL said: “As the Elizabeth line will redefine London, we are also redefining our approach to commercial partnerships.

“We are seeking six exclusive partners who will work with us to work with us to launch the line, transforming how we work with leading brands to engage one of the most valuable and diverse audiences in the world. 

 
“No other city is as defined by its transport system as London.

“The roundel and Tube map are symbols of our city, known and trusted around the world.

“We look forward to working with six commercial partners to launch the newest addition to London’s global brand.”

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to print (Opens in new window)
  • Click to email this to a friend (Opens in new window)

RECENT UPDATES

TfL proposes bus and tube cuts and annual fares increases to achieve long-term financial sustainability

London’s entire bus fleet now meets ULEZ emissions standards

New road layout comes into effect at Old Street roundabout

TfL funding enables creation of 2,000 new cycle parking spaces




Popular

1,700 extra Santander Cycles are coming to London’s streets

TfL confirms changes to Older Person’s Freedom Pass and 60+ Oyster card hours

TfL fares to rise in return for £1.6bn Government rescue package

Election for Mayor of London and London Assembly postponed until 2021

FEATURED

City Hall to move to Docklands as Mayor seeks to raise £55m for frontline services

‘Concern’ over TfL’s ability to deliver major projects in wake of Crossrail cost overruns

City Hall halts London Overground ticket office closures but many will still see opening hours reduced

Transport for London confirms bus cuts will go ahead despite passenger opposition

GOT A STORY?

As the original London news and scrutiny site we've been casting an eye over the capital's public services and politicians since 1999.

 

Many of our top stories started with a tip-off from a reader - if you've got something you'd like us to cover get in touch and we'll do the rest.

Stay In Touch

  • E-mail
  • RSS
  • Twitter

Copyright © 2021 MayorWatch Publications Limited · MayorWatch is Registered Trademark · All Rights Reserved · Contact Us · Terms of Use · Privacy Policy

MayorWatch Publications Limited · 20-22 Wenlock Road · London N1 7GU · Company Number 6291816

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.