Sponsored by Santander, the scheme comprises 11,500 bikes located across central, southwest and east London which can be used from just £2 per day.
The scheme has helped to increase the popularity of casual cycling and is a major part of the Mayor’s pledge to deliver a “cycling revolution” in the capital.
First launched in May, the Santander Cycles app has been downloaded more than 120,000 times and also allows users to hire a bike by getting a ‘release code’ sent straight to their phone, saving them time at the on-street docking stations.
Transport for London’s James Mead said: “Around 2,500 bikes a day are now hired using the app, which is a fantastic step forward for the scheme – it’s great to see so many people using it.
“We are always updating and adding features, which we hope will encourage more people to take to two wheels and explore London by bike.”
When former sponsor Barclays ended its association with the scheme TfL said its new partner would be expected to co-operate on initiatives which increased usage.
As part of its deal with TfL, Santander has committed to spending millions of pounds on publicity and pledged support for a public engagement programme.
Today the bank’s Chief Marketing Officer, Keith Moor, said: “Santander’s vision when signing up to sponsor London’s Cycle Hire scheme was to make the experience fun, rewarding and easy.
“We’ve worked hard, and will continue to do so, to make the Santander Cycle Scheme one which other schemes look to for inspiration.
“The Santander Cycles App is a great innovation that helps users find cycles, locate free docking stations, plan routes and, of course, hire a Santander Cycle.”
Taxpayer says
October 9, 2015 at 4:21 pmGreat news but Santander are increasing the charges of some of their bank account from Jan2016 from £2.00 a month to £5.00 a month that is 150 % increase so their actual bank account holders may indeed be cycling away !!