The Hovis London Freewheel is London’s newest big bike ride, providing a fun, free, family-friendly celebration of cycling on Sunday 23 September.
The Hovis London Freewheel is open to all Londoners and will give tens of thousands of riders a unique opportunity to cycle past the capital’s most iconic central London sights at their leisure on roads free of non-cycle traffic. A 14 km route will pass the London Eye, Victoria Embankment, Westminster and St Paul’s Cathedral and the Mall. The central London traffic-free route (open 11am – 4pm) does not have an official start and finish – there are several entry points and riders can circulate as many times as they like.
The Hovis London Freewheel is designed to help people ride from their front door into central London and home again. The London Cycling Campaign will be leading rides from borough start points to join six ‘Freewheel Hubs’ (open 10am-6pm) across London where riders can gather to be led by experienced cyclists onto the non-cycle traffic free route. The hubs will also offer the chance to have bikes checked by experts. For Hub locations see below.
The event will include the Freewheel Festival (open 11am-5pm) in St James’s Park open to all participants and their family and friends. Highlights of the festival will include: a Hovis picnic, BMX, mountain and trial bike stunts, cycling acrobatics, and a cycling circus along with children’s activities and information on cycling in London. Further details on this below.
Pre-registration is not compulsory – those who want to register in advance will get email updates. For more information about the Hovis London Freewheel including route maps and bike safety information visit: www.londonfreewheel.com
