London’s transport commissioner has rejected calls from Conservative Members of the London Assembly to sell-off naming rights to Tube stations in order to cut fares.
Last month the Conservative Assembly group suggested TfL and the Mayor consider allowing companies such as Harrod’s to sponsor tube stations they were already associated with.
They also urged TfL to consider selling naming rights to new stations, a development the group suggested could be more attractive to brands than renaming an existing station.
However the suggestions have been dismissed as unworkable by transport commissioner Sir Peter Hendy.
In a report to the TfL board. Sir Peter says “the considerable cost of changing maps and announcements on the Tube network for sponsorship of individual stations or lines means that type of deal is simply not feasible.”
The July TfL board meeting will take place at City Hall from 11am on Wednesday 3 July 2013