Residents in Central London will soon benefit from a new 16 page travel guide in the front of London Yellow Pages directories published from July 2006.
The guides will include information on the Congestion Charge, Oyster card and taxi services as well as maps, river service information and useful contact details.
The Central London Yellow Pages directory will be delivered from King’s Cross to Chelsea and Earls Court to Hoxton over the next few weeks. Twelve more editions featuring the new travel guide will be delivered across the London area between July 2006 and March 2007 – more than three million directories in total.
Announcing the new travel guides Chris Townsend, Director of Group Marketing at Transport for London, said: “For the first time Londoners will be able to access full print travel information from TfL in their Yellow Pages directory.
“This new service complements TfL’s already extensive range of customer travel information sources, which include the online Journey Planner, text message alerts and TfL’s travel information line.”
Yell’s head of innovation, Paul Plant said: “Yellow Pages is a comprehensive source of business and local information for Londoners, which is continually being updated.
“Around 50 per cent of Londoners use public transport at least once a week, so the new travel guide will be really useful and help to ensure that Yellow Pages continues to play an important role in London life.”
