Keith Moor, Chief Marketing Officer, Santander UK, explains why he believes the new Santander Cycles scheme is good for Santander and for London.
Search Results for: cycle hire
Santander signs £43m deal to become London’s new cycle hire sponsor
Spanish-owned Santander, which built up its UK presence through the purchase of Abbey National and Alliance and Leicester, will replace rivals Barclays who announced in 2013 that it would end its association with the scheme this summer.
City Hall Lib Dems call for more novelty cycle hire bike designs
Mayor Boris Johnson has been urged to “put a bit of fun back into the cycle hire scheme” by commissioning a series of novelty and themed bike designs.
Barclays Cycle Hire sponsorship deductions now exceed £2m
A new FOI request reveals that Barclays bank has deducted more than £2m from its sponsorship of Mayor Boris Johnson’s flagship bike hire scheme.
Fall in Cycle Hire use raises new questions over value for money
A London Assembly member has questioned whether the capital’s bike hire scheme is offering value for money after official Transport for London figures show ridership has fallen over the past 12 months. As previously reported, usage fell from 1,163,171 hires in August 2012 to 904,155 this year, with September’s hires falling from 1,015,145 to 701,656 […]
