The number of users saying they’ll revisit the capital’s cable car within 6 months has fallen to 32%, according to Transport for London’s latest passenger survey.
That number is down from 37% in the previous poll and is the lowest result in a year.
The latest survey is based on 737 interviews conducted between 23 June 2013 and 10 September 2013.
The number of respondents saying they’re unsure if they’ll ever return is almost unchanged at 42% (43% in the previous poll).
Usage of the cable car has failed to match initial Transport for London predictions of it becoming a key part of the capital’s transport network.
A recent FOI revealed that it has just 4 regular users and official figures show passenger numbers are declining compared to last year.
Last week the number of rides fell to just18,572, an average daily use of 2,653, only slightly higher than the 2,500 TfL originally boasted the scheme could carry “per hour in each direction”.
The latest poll warns that in those weeks when passenger numbers do rise, satisfaction levels fall and users express unhappiness with crowding and queuing.
Satisfaction among overseas visitors dropped “sharply” from 81% to 73%, matching a fall at the first time last year, as passenger numbers increased during the summer.
The poll’s findings suggest that the high overall satisfaction level of 93 out of 100 would be at risk if TfL succeeded in increasing passenger numbers.
The poll confirms the failure to attract regular repeat users, with 75% of those surveyed saying they were using the scheme for the first time, true of 66% of those who identified themselves as Londoners.
Likelihood to revisit (among first-time customers)