London’s official domain name goes on sale today, allowing Londoners, businesses and other organisations operating in the capital to harness its global appeal.
The .london domain can be used alongside existing domains such as .com and .co.uk. and has been set-up by London & Partners, the capital’s official promotions agency.
Residents and companies have a three month window to apply for their chosen domain which be allocated on a priority basis reflecting any trademarks or brand rights, before names go on general sale in September.
London & Partners say domain retailers have already received more then 50,000 expressions of interest.
Kit Malthouse, Deputy Mayor of London for Business and Enterprise and Chairman of London & Partners, said, “Londoners have a real sense of pride in their city and when we’ve talked to them about Dot London, they’re really excited about the prospect of putting London right at the heart of their businesses and online branding.
“The fact that there have already been more than fifty thousand expressions of interest in Dot London gives us real confidence that our city’s new domain will be a huge success.”
Applications for domains can be made through a number of approved registrars, details of which will be available at www.makeit.london from 5pm on Tuesday 29th April.