Commissioned by London Elects, the body which oversees City Hall’s elections, the campaign will include adverts on the transport network, London radio stations and local newspapers across London, as well as on digital and social media.
Greater London Returning Officer, Jeff Jacobs said: “This campaign is all about telling Londoners when, where and how to vote: we want everyone to be able to have their say on 5 May.
“The Mayor runs London, from policing and housing to environment and transport.
“The Assembly holds the Mayor to account on behalf of Londoners. Every four years Londoners get the chance to shape this unique form of government – and their city. No one should miss out.”
Assistant Director of External Relations at City Hall, Emma Strain said: “The campaign creative was informed by qualitative research carried out with Londoners.
“We’re placing the ads where we hope to reach the most people; on their way to and from work, in the street where they live and on their social media networks.
“It’s a simple, straight forward message to use your vote – but a very important message for London.”
To find out more, visit: londonelects.org.uk
Register to vote
You can vote if you are:
Aged 18 or over on 5 May 2016
A British, qualifying Commonwealth or EU citizen
Living in London
Registered to vote by 18 April 2016
To register to vote, visit: gov.uk/register-to-vote
How to vote
Your polling station will be open from 7am until 10pm on election day. Before 5 May, you will receive your polling card through your door. This will include details of your named polling station.
You can also vote by post. You must register with your local council as a postal voter by 5pm on 19 April 2016. Your ballot papers will be sent to you about a week before Election Day. Mark your votes and return them to arrive before 10pm on 5 May 2016.
You can also vote by proxy. This is when a person you trust votes for your chosen candidates on your behalf if you are unable to make it to the polling station. If you want a proxy vote, your council must receive your application by 5pm on 26 April 2016.
To find out more, visit londonelects.org.uk
