Transport for London has launched a new campaign encouraging passengers to be more considerate to one another when using the capital’s public transport system.
The campaign will include a specially commissioned short film by Oscar-nominated British director Mike Figgis to be shown at cinemas and posters on buses and at Tube stations throughout London encouraging people to be considerate to their fellow passengers, summed up as ‘A little thought from each of us. A big difference for everyone’.
The posters will feature five characters making specific pledges ranging from ‘I will offer my seat’ and ‘I will not play my music out loud’ to ‘I will try to remember what it is like to be 14 again’.
London Mayor Ken Livingstone said the campaign “simply asks us to think about the effect of our behaviour on other passengers.”
“We all share London’s buses and Tube so a little thought for one another can make all of our journeys more pleasant and less stressful.”
Boris Johnson, Conservative candidate for Mayor in May’s elections said he had already “pledged to introduce a live CCTV trial which will enable police to respond quickly and effectively to emergency code red calls. And I have insisted that teenagers that abuse their free travel privilege should face sanctions. This, and not some advertising gimmick, will bring back respect on our buses.”