Mayor Boris Johnson and event organisers Jack Morton Worldwide are offering firms a chance to secure naming rights for the next three years and say they’ll also get their brand on the event’s tickets and publicity material.
Last year taxpayers had to cover the event’s entire cost after City Hall failed to secure a sponsor despite the Mayor lauding the event as “internationally acclaimed”.
Firms interested in sponsoring the event are being asked to contact Jack Morton Worldwide but a City Hall spokesperson confirmed the final decision would be taken by the Mayor’s office and the choice of sponsor would comply with the Greater London Authority’s sponsorship code.
Inviting firms to express their interest, Mr Johnson said: “London’s New Year’s Eve celebrations are one of the biggest and best events in the world, enjoyed by millions of people, not just in London, but across the globe.
“This spectacular event is a superb opportunity to reach out to millions of people here and abroad, and to be associated with one of the most dynamic and forward looking cities on the planet.”
Jim Donald of Jack Morton Worldwide added: ‘The sponsorship of the Mayor of London’s New Year’s Eve celebrations is an extraordinary opportunity.
“It puts a spotlight sharply on the city of London and provides rich potential for the kind of creativity and innovation that generates excitement across the globe.
“We are delighted to offer brands the opportunity to be part of this monumental event.’
