• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

MayorWatch

London News and Comment

  • NEWS
  • Twitter

London’s new promotional agency launches

April 1, 2011 - Martin Hoscik@MayorWatch

The capital’s new promotion agency, London & Partners, was officially launched today, replacing three separate agencies after Government spending cuts forced City Hall to streamline promotion of the capital both overseas and within the UK.

In December Mayor of London Boris Johnson confirmed the merging of Think London, Visit London and Study London into a single agency following reductions in Government funding to the capital.

The new agency will work to promote the capital as a destination for tourism, business investment and overseas students and will be tasked with promoting the capital’s roll in hosting the 2012 Olympics.

Launching the new agency Mayor Johnson said the capital had “an incredible story to tell and by harnessing our resources under one roof I believe we can become an even stronger magnet for tourists, students and investors in the coming decades.”

London & Partners will be led by interim chair Dame Judith Mayhew Jonas and Chief Executive Danny Lopez, formerly group director at the London Development Agency. The agency will work alongside Transport for London, Film London and other key stakeholders to promote the capital’s opportunities for investors and the arts.

Dee Doocey, Liberal Democrat London Assembly spokesperson on tourism, welcomed the decision to merge the three agencies which she said “often duplicated the work of each other.”

However Doocey said the new agency “must now hit the ground running and ensure that we harvest the potential benefits of next year’s Olympic and Paralympic Games.

“Next year’s Games are London’s best kept secret and only a massive branding exercise will end this.”

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to print (Opens in new window)
  • Click to email this to a friend (Opens in new window)

RECENT UPDATES

852 new homes to be built in Acton by Transport for London

HGV operators in London urged to apply for a Direct Vision Standard permit

TfL proposes bus and tube cuts and annual fares increases to achieve long-term financial sustainability

London’s entire bus fleet now meets ULEZ emissions standards




Popular

1,700 extra Santander Cycles are coming to London’s streets

TfL confirms changes to Older Person’s Freedom Pass and 60+ Oyster card hours

TfL fares to rise in return for £1.6bn Government rescue package

Election for Mayor of London and London Assembly postponed until 2021

FEATURED

City Hall to move to Docklands as Mayor seeks to raise £55m for frontline services

‘Concern’ over TfL’s ability to deliver major projects in wake of Crossrail cost overruns

City Hall halts London Overground ticket office closures but many will still see opening hours reduced

Transport for London confirms bus cuts will go ahead despite passenger opposition

GOT A STORY?

As the original London news and scrutiny site we've been casting an eye over the capital's public services and politicians since 1999.

 

Many of our top stories started with a tip-off from a reader - if you've got something you'd like us to cover get in touch and we'll do the rest.

Stay In Touch

  • E-mail
  • RSS
  • Twitter

Copyright © 2021 MayorWatch Publications Limited · MayorWatch is Registered Trademark · All Rights Reserved · Contact Us · Terms of Use · Privacy Policy

MayorWatch Publications Limited · 20-22 Wenlock Road · London N1 7GU · Company Number 6291816

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.