As the pound slumps to historic lows against the US dollar, London’s tourism chiefs are stepping up their promotion of the capital in North America.
Themed “Welcome to my World”, the latest Visit London campaign shows London through the eyes of locals; promoting value for money activities in London as well as highlighting the great exchange rates for US visitors.
The campaign, which is running in Key US and Canadian cities, includes radio, print and online activity and will include locals’ tips on where to go, neighbourhoods to explore, events and ways to make the dollar go further.
Visit London’s Interim CEO, Sally Chatterjee, said:
“Now is the best time for visitors from North America to travel to London, the exchange rates means that the dollar will go further and visitors can still take advantage of all London’s free attractions.”
The promotion includes special flight offers from British Airways and hotel rates from Radisson Edwardian to make London an even more affordable holiday destination.
A British Airways spokesperson said: “There has never been a better time to visit London, and British Airways can get you there in style. It is important that our customers receive good value and quality service, as we believe it’s not just about where you travel, but about how you travel.”