With the pound’s value falling against the Euro and US Dollar, London’s tourism chiefs are positioning the capital as the destination of choice for European and North American holidaymakers looking for a good value break.
According to the latest Worldwide Cost of Living, Economist Intelligence Unit survey, London is now officially cheaper than New York to live and holiday in, being ranked joint 27th, below New York which is ranked 23rd.
Visit London’s Sally Chatterjee commented: “With the pound on a par with the euro and the dollar being so much stronger than last year there has never been a better time to consider London. Venues and Hotels are also looking to support our lead in this area by providing extremely competitive rates to go even further than the exchange rate benefits. The capital is a premium brand and has a wealth of unique and unusual venues, green spaces and real value for money programmes to offer organisers globally and locally in near Europe.”
In recent weeks Visit London has launched ad campaigns to promote the capital to holiday makers from Europe and North America as it seeks to mitigate some of the effects of the recession by boosting the tourism trade.