Householders are being reminded to always ask for ID if someone knocks at their door claiming to be a member of the London Fire Brigade.
The reminder follows the adoption of a new uniform for firefighters to wear when out and about in the capital advising Londoners about fire safety.
The new uniform includes trousers, t-shirts, short sleeved shirts, jackets and sweatshirts, with the jackets and shirts prominently featuring the Brigade’s crest and logo to ensure firefighters are easily identifiable.
Third Officer Dave Brown said: “As well as responding to emergencies, a really important part of our job is working with London’s communities and talking to people about how they can prevent fires from starting in the first place.
“It’s really important that the public know what our staff look like when they visit their homes to give fire safety advice and fit smoke alarms.
“The new work wear uniform not only gives our firefighters a really professional look, it makes them easily identifiable.”