A single, Europe-wide campaign has been launched to raise awareness of June’s European elections in which the capital will elect eight of the UKs 72 MEPs. For the first time, the elections will be promoted one logo and one set of adverts. The campaign slogan in the UK and most other Member States is: “It’s your choice!”
In addition to the adverts, interactive multimedia “Choice Boxes” will allow voters to record messages giving their views on the choices facing the European Parliament. In the UK the boxes will be placed London, Belfast, Glasgow, Liverpool, Edinburgh, Newcastle, Manchester, Leeds, Nottingham, Birmingham, Norwich, Cardiff, Plymouth and Southampton. The videos will be available to watch in Brussels on giant screens, on YouTube and EuroparlTV.
Officials say the total amount spent promoting the elections will be €18 million across the 27 member states, of which €420,000 will be spent in the UK.
External link: www.europarl.europa.eu/elections2009