The current site has not met expectations of providing a platform for the Mayor and London Assembly Members to engage with Londoners and keep them informed of their work.
It’s hoped that the new site will increase public understanding and awareness of City Hall’s work and boost visitor numbers.
Less than 200,000 unique visitors use the site each month, of which just 75,500 are Londoners. Visitor numbers have fallen in the past 12 months and users are spending less time on the site.
City Hall says the new site will enable Londoners to “feel informed about the Mayor and the London Assembly,” and allow them to more easily engage with Assembly investigations.
It’s hoped the new site will also ensure Londoners feel “able to access and influence London Government” and boost transparency by making information easier to find.
Greater London Authority officials have already worked with user experience consultancy Webcredible to develop a more modern layout.
The next stage of the project will involve developing a ‘beta’ version of the site based on Webcredible’s designs for testing by City Hall staff and a “limited number” of external stakeholders ahead of an expected June 2015 launch.
