Londoners will have a chance to experience some James Bond action this weekend when Oxford Street’s Borders bookstore celebrates the launch of ‘Devil May Care’ – a new 007 novel written to celebrate the centenary of the birth of Bond creator Ian Fleming.
The novel has been written by Sebastian Faulks under commission from The Ian Fleming Estate and Borders will be celebrating the launch with their very own James Bond Day on Saturday 31st May.
At the London Oxford Street store tuxedo-wearing James Bond abseilers will scale the store’s front before presenting copies of Devil May Care to lucky customers and, as no Bond event is complete with a beautiful Bond girl, shoppers will be able to get copies of the novel signed by cover model Tuuli.
Dom Kippin, Borders UK Marketing, said “James Bond is a British institution so we could not let the release of this new novel pass us by.”
“Though we have had to go some way to match the wild antics of Bond’s thrilling lifestyle, we hope that our customers enjoy all the events that are taking place in Borders stores throughout the UK this Saturday.”
Discover More About Fleming and Bond
A new exhibition celebrating the centenary of Ian Fleming is currently being hosted at the Imperial War Museum in London.
The explores the early life of Fleming, his wartime career and work as a journalist and travel writer and how, as an author, he drew upon his own experiences to create the iconic character of James Bond.