The figures, published in the company’s British Lifestyles Report, have been highlighted by the London Fire Brigade which says 26 people died in fires in 2009 where there was no working smoke alarm fitted.
Assistant Commissioner for fire safety Andy Hickmott said: “Buying a smoke alarm and making sure the batteries are working should be your priority when it comes to personal care. It is shocking that we are still attending a lot of fires where the residents have no smoke alarms. Spending as little as a fiver on a smoke alarm will save your life.”
For information on fire safety at home visit london-fire.gov.uk
