Ken Livingstone has signaled his support for the Met’s new advertising campaign aimed at reducing gun crime within London’s black communities.
The new Trident poster campaign features a stark billboard advert depicting a dead man in a mortuary fridge with the message “carrying a gun can get you into the coolest places” and is designed to demonstrate the likelihood of being a victim of gun crime if you carry a firearm.
The posters will feature on a hundred billboards in the six London boroughs where gun crime is most prevalent within black communities and will be supported by a radio campaign.
Mayor Livingstone said the campaign’s message was “very clear – don’t carry a gun or you could end up getting killed or going to prison.”
“The best form of prevention is to alert people about the dangers of getting involved in gang culture and gun crime.”
“That is why I wholeheartedly support this new campaign which highlights very clearly what the end result of carrying a gun is likely to be.”
