London’s Fire Brigade has announced it is to launch an online shop to sell a range of branded merchandise including clothes, posters, toys and gifts.
Products available include high quality cotton t-shirts for men and women, featuring a modern take on the Fire Brigade images including the distinct LFB logo.
Also available will be branded children’s clothing including a cotton baby sleep suit designed to look like a firefighter uniform with a matching firefighter baby hat based on a London firefighter’s helmet. Clothes and accessories are available in a range of colours and sizes and customers can browse by category and search for items using the user-friendly search engine.
Younger Londoners are catered should be pleased with the range of toys which include a wooden fire station and fire engine which has an extending and rotating ladder, removable hoses and fits neatly inside the fire station and a pedal fire truck, designed for three to nine year olds.
Gift ideas include Brigade badge cufflinks, wall plaques and mugs, while posters and tea towels have been designed using images from the Brigade’s extensive photo archive.
Also available is In Case of Fire by Neil Wallington – a full colour, hardback book that provides a complete and authoritative history on the London Fire Brigade. The book features previously unseen photographs from its unique archive and describes some of the fire fighting and rescue work of the Brigade over the last 170 years, including the explosive days of the London Blitz and the challenges facing the modern day firefighter.
“The Brigade is proud of its rich and fascinating history and this has been an exciting project to develop,” said Sir Ken Knight, London Fire Commissioner.
“We pride ourselves on being a modern fire and rescue service and this means looking at new and innovative ways to engage with the public. We have developed a range of items to ensure that there is something for everyone and there are some wonderful classic pieces in our collection that reflects our history and work.”
The shop goes live from 28th July 2006, income raised from the Brigade’s online shop will be ploughed back into the work of the LFB.
Store link: www.lfbshop.co.uk
