Launched on 30th July 2010, the scheme has expanded from an initial 315 docking stations spread across eight boroughs to now offer more than 12,000 bikes available from 781 docking stations and has seen more than 87 million hires made over its lifetime.
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While the hire scheme generally scores well in Transport for London’s user surveys, the weight and appearance of the current generation bikes are regularly criticised.
Three attacks occurred in December 2015, January 2016 and March 2016 and involved attempts “to access customer accounts via the Scheme’s website and mobile app.”
Available for Apple’s iPhone and handsets running Google’s Android operating system, the app also lets users hire a bike without having to use the docking station terminal, buy 24 hour and annual subscriptions and view recent journeys and charges.
Keith Moor, Chief Marketing Officer, Santander UK, explains why he believes the new Santander Cycles scheme is good for Santander and for London.