Transport for London has partnered with Scrabble makers Mattel and trainer firm Nike to mark the 100th anniversary of the iconic Johnston typeface.
Designed by Edward Johnston, the font was introduced by London Transport in 1916 and has featured on signs, maps and other customer information ever since. Earlier this year it was given a ‘subtle’ update to create Johnston100, a font suitable “for the digital age”.
A special edition Johnston inspired Scrabble set, on sale exclusively at London Transport Museum, features the font on its famous playing tiles and wooden box.
Meanwhile Nike has joined the celebrations with a new NikeLab x Roundel trainer which incorporates the font into its design and goes on sale from 23 November from select retailers.
The partnerships are part of TfL’s work to raise non-fares revenue to reinvest in London’s transport services.
David Ellis, Head of Intellectual Property at Transport for London, said: “It is great that global brands like Nike and Mattel are joining us to help celebrate the Johnston typeface, which has helped Londoners and visitors navigate the Capital for a hundred years.
“We hope that these unique products will be the start of many more interesting collaborations that inspire new audiences to find out about the history and future of transport in London.”
Jupiter Depshy, Footwear Design Special Projects Nike said, “Nike first unveiled the Air Zoom Spiridon in 1997. Although a style popular with runners, it also got picked up as a street style icon.
“Working with our partners at TfL we thought that the shoe made sense for today’s youth, and would be a great canvas for the designs.
“This year London Underground’s iconic typeface celebrates its centenary so there are many activities celebrating the Johnston100 font. Nike is excited to be part of the project, to mark a design evolution that is local to London.”