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New Year fireworks ‘to be global promotion for London’

Boris Johnson is promising that this year’s New Year fireworks display will serve as a global promotion of the capital and is to form a major element of BBC One’s New year coverage.

City Hall advises that the best place to see the display, which is being designed by renowned pyrotechnician, Christophe Berthonneau, is on television. For those watching the display from the official viewing areas, there will be a specially mixed soundtrack from BBC Radio 1.

Mayor Johnson said he was keen “to remind the global business elite that London offers them unique opportunities and an inimitable lifestyle. Even these tough economic times cannot detract from the wealth of architecture, culture, gastronomy and people which make London the best city in the world to work, rest and play.”

On Thursday the Mayor will be speaking at the 2008 Visit London awards and is expected to reinforce the message that London remains a top destination for tourists and is better value than ever for overseas visitors.  The awards, sponsored by Virgin Atlantic, recognise recognise excellence in London’s tourism sector.

As in past years there is to be free public transport to ensure everyone celebrating the New year gets home safely. Free travel will be available for all journeys from 11.45pm to 4.30am on Tube, DLR, Tramlink and buses, as well as some National Rail services on selected routes out of London after midnight.