Transport for London says it expects to generate at least £13m from a new advertising deal which will see digital screens installed at road underpasses across the capital.
The ten year deal with Outdoor Plus will see screens installed at six locations along main arterial routes including the A3 Kingston, the A40 in Ealing and the northern ring road at Wembley Way.
An additional three sites could also see screens fitted, subject to the TfL securing planning permission.
Revenue generated by the deal will be re-invested in the transport network.
Graeme Craig, TfL Director of Commercial Development, said: “Expanding our work with Outdoor Plus will provide tailored, dynamic advertising at nine locations across the Capital.
“It is another example of our wider commercial approach to generate £3.4bn in non-fare revenue, which will be reinvested in the transport network.”
Jonathan Lewis, Managing Director of Outdoor Plus said: “Outdoor Plus is delighted to have been awarded Transport for London’s prestigious London Landscape digital advertising contract.
“We recognise the importance of London as the most valuable market for advertisers in the UK and globally. This partnership will further enhance London’s digital footprint by adding new and unique locations and extend Outdoor Plus’ iconic digital reach to over 40 million people per fortnight.
“The London Landscape will complement our existing iconic portfolio and we are excited to be working with TfL to bring this project to fruition.”