The London Fire Brigade has launched a new campaign aimed at discouraging young people from cooking after a night out drinking.
The brigade has placed adverts warning of the dangers of cooking after heavy drinking in central London tube stations, newspapers, magazines and on social networking sites.
The ads feature the slogans ‘Last Night a Burger Saved My Life!’ and ‘Fire Safety Equipment’ above pictures of burgers.
The Brigade says young (18-35), well-educated, professionals cause more than a quarter of London’s accidental house fires, often by attempting to cook when drunk.
More information about the campaign can be found here.
The Brigade estimates that the equivalent of around 33 million pints of beer or 75 million shots of vodka will be drunk by Londoners this December.
London Fire Brigade Commissioner, Ron Dobson, said: “In the run up to Christmas, many people will be out drinking more than they usually would, whether it’s at the work Christmas do or catching up with friends.
“Our message is simple, if you’ve had too much to drink, don’t go home thinking you’re on MasterChef.
“Too many fires start when someone has passed out, leaving a pizza in the oven or a pan on the hob and it can be fatal. If people are planning a big night out, they should plan on having a takeaway on the way home.“