Metropolitan Police officers are hoping a hard-hitting new campaign will help convince Londoners of the dangers of carrying a knife.
Targeted at teenagers, ‘Carry a knife and the consequences will follow’ is the message of the Met’s latest ad campaign which will see ads shown on youth orientated television channels, a radio advert, and online websites.
The force says the campaign will support the ongoing operational activity across London.
Commander Mark Simmons, who heads the operational activity of Blunt 2 said:”This ad campaign is stark in its sombre message to young people about the consequences of carrying a knife.
‘”Carrying and using a knife has dire consequences; both for the victim and their family and also you and your friends and family. If you carry a knife, you will be arrested and you will be charged and appear before the courts.”
Commander Simmons says knife related crime “remains a priority for the Met Police and there will no let up in sustained activity to tackle this issue as well as work to divert young people away from getting involved in knife crime.”
”Since the start of Blunt 2 in May of this year we have taken over 1900 knives off the streets through the use of search powers, intelligence from the community, and pro active policing.”
The campaign will be supported by a new youth anti-weapons website www.droptheweapons.org