Londoners have been urged to recycle three times more more than current levels – at present homes recycle just 20 per cent of their rubbish when over 60 per cent of what they put in their bins can be recycled.
Speaking yesterday Mayor of London Ken Livingstone urged homes within the capital to increase their recycling efforts as he launched the new Recycle for London public information campaign which aims to encourage households to ‘starve their bins’.
Campaign literature and adverts feature an annoying bin bag that is looking to be fed with all types of household rubbish and are designed to build awareness and promote behavioural change. The ads will run on the radio, online and on the transport system.
Speaking at the launch Mayor Livingstone said “the gulf between what Londoners say they are recycling and what is required is still huge. In London we are recycling just over 20 per cent of our rubbish, yet when we asked Londoners if they are recycling, 93 per cent of people said they are recycling paper and 90 per cent say they are recycling glass all the time.”
“If we don’t recycle, our rubbish gets tipped into vast landfill sites in the home counties which are fast running out or it gets burnt, adding to our contribution to climate change. I am today calling on all Londoners to live up to their claims and wishes and get recycling.”