Is this what the London Assembly meant?

Today's sponsorship deal gave Barclays naming rights over the Cycle Hire scheme
Last week the London Assembly called on Transport for London to revise its approach to corporate sponsorship deals, and to set out “how it would manage a situation where a sponsor suffered major reputational damage”.

Could this be the sort of thing they had in mind?

RECENT UPDATES

Survey of Labour supporters gives Jowell clear lead in Mayoral race

Tessa Jowell enjoys a 17 point lead over her nearest rival in a new survey asking Labour members and supporters who they’re backing as the party’s 2016 mayoral candidate. The LabourList survey is the first to be conducted since the party published its six-strong shortlist of potential candidates last month.