An increase in weekend maintenance work has led Transport for London to launch a new television advertising campaign fronted urging Londoners to “check before you travel” on the Tube at weekends.
Fronted by London Underground Managing Director Tim O’Toole the ads have been devised as a way of targeting leisure and weekend Tube users – TfL already targets weekday commuters via a range of posters and leaflets at stations.
Tim O’Toole, LU Managing Director, said: “After decades of underinvestment, we are investing billions to improve the Tube.”
Mr O’Toole said TfL recognised the increased work would “inevitably cause some inconvenience to passengers” but said this would eventually “result in a much improved London Underground.”
“That’s why we are asking all Londoners to please, check before you travel on the Tube at weekends.”
The TV ad will be seen by six million adults in the London region during the campaign.