City Hall has signed insurance giant Prudential as sponsor for the Mayor’s RideLondon “festival of cycling”.
The two-day event will take place over the weekend of 3rd August 2013 and will be managed by the organisers of the London Marathon and The Tour of Britain through their London & Surrey Cycling Partnership.
Mayor Boris Johnson has previously described it as part of the capital’s 2012 Olympic and Paralympic legacy.
Up to 70,000 cyclists will take part in an eight mile family fun ride past London’s iconic landmarks.
The weekend will also include a 100 mile course beginning in the Queen Elizabeth Olympic Park for 20,000 amateur, club and world class elite cyclists.
There will also be a “city centre grand prix” which will focus on Women’s Elite, hand-cycles and youth groups.
Last year City Hall said the weekend would be promoted internationally and “provide a long term source of income for investment into improving conditions for cycling in London”.
Prudential has signed a three-year deal to sponsor the RideLondon, however officials say the sponsorship sum and details of the contract are “commercially confidential” and won’t be published.
Announcing the firm’s involvement, Mayor Johnson said: “I am delighted that six months on from Laura Trott’s breathtaking gold in the Omnium we are in a position to announce the routes and title sponsor.
“Prudential RideLondon is sure to become one of the world’s top cycling events, the countdown to the start of the event begins now!”